Our Story

Prior to starting Stratamarkets, our core team members spent years working for the world’s leading Price Reporting Agencies - commodity data firms that specialize in unearthing prices in a range of opaque, physical commodity markets. With this background and experience, we identified a need for price transparency in the global almond market, and launched Stratamarkets in 2021. It's proven to be a strong need, underscored by our growing network of customers in 12 countries. We plan to help companies in other tree nut markets with new price discovery and price benchmarking services later this year.

Who We Are

As an independent data provider, our mission is to provide accurate, impartial price benchmarks and market intelligence to help companies perform better in the market. Stratamarkets is staffed and advised by a diverse group of professionals based in the United States, the United Kingdom and The Netherlands, all of whom bring deep expertise working in a range of commodity markets. You can learn more about our core team here.

Michael Easterbrook

Founder & Managing Director

Prior to starting Stratamarkets to provide companies in the global almond market with impartial price information and market intelligence, Michael served as Vice President of Business Development for Argus Media and before that as Director of Product Management for S&P Global Platts, both leading providers of commodity price benchmarks. He holds degrees from the University of California at Santa Cruz, Columbia University, and an MBA from Rice University.

Andrew Moore

Editorial Director, Americas

Andrew Moore leads market reporting activities for Stratamarkets in the Americas. More recently, he served as managing editor for Platts Coal Trader at S&P Global Platts, where he covered the U.S. thermal coal market and led the effort to rebuild the model behind Platts’ first-to-market hydrogen assessments. Prior to Platts, Andrew worked as a business reporter for the Bend Bulletin. He graduated from Washington State University.

Gareth Carpenter

Editorial Director, Europe, Middle East and Asia

Gareth leads market reporting activities for Stratamarkets in Europe, the Middle East and Asia. Prior to joining Stratamarkets, he served as associate editorial director, European power and gas and international coal at S&P Global Platts, specializing in physical and financial derivatives reporting and product development. Before joining Platts, Gareth reported on the pharmaceutical, healthcare and insurance industries. He holds a degree from Cardiff University.

Isaac Zarecki

Market Reporter

Isaac is responsible for helping with price and news coverage of the global almond and walnut markets. Isaac got his start in agricultural markets at the Wisconsin State Cranberry Growers Association, where he managed the association’s public relations program prior to joining Stratamarkets. He started his reporting career as the editor of the Hot Springs Star in South Dakota. Isaac holds a degree in Life Sciences Communication from the University of Wisconsin-Madison. He lives in Wisconsin Rapids, Wisconsin.

Our Advisory Board

Neil Bradford

& Company, he co-founded his own technology research business, Fletcher Research, which he sold to Forrester Research in 1999, where he had executive roles both in the United Kingdom and the United States. Neil then moved into energy data and was CEO of Argus Media until 2017 and most recently was CEO of FE, a provider of investment data to the wealth management industries. Neil is currently CEO of General Index, a price data provider for the energy industry.

Bill Morecraft Jr.

record growth in volume, revenue, and profit contribution. BDG’s Global Ingredients proudly supplied the top consumer branded food companies in the world. Under Bill’s leadership, Blue Diamond matured from a commodity almond supplier to the leading innovator and supplier of almond ingredients in the world with business in more than 90 countries.

Bill’s tenure with Blue Diamond spanned nearly 35 years, concluding at the end of 2021. Beginning with the company in 1986 as a Financial Analyst, Bill has broad experience across several disciplines including Business Leadership, Strategic Planning, Financial Analysis, Product Costing, and Supply Chain.

Bill has previously served on the Board of Directors for the Almond Board of California, as well as the boards of the World Trade Center of Northern California, The Peanut and Tree Nut Processors Association, and the California Almond Export Association. Bill is a graduate of California State University at Sacramento.

Larry Neal

ability to quickly grasp new companies, understand their multitude of customer sectors and economics, formulate compelling strategic plans, upgrade teams where required, and quite simply, deliver results. A relentless customer orientation. Built companies ranging from $150 MM to $750+ MM in revenues. As a corporate officer of a Fortune 500, created strong alignment with shareholder/owner/corporate goals, and exceptional communication of plans with the organization. Consistently recognized for bringing a unique blend of strategic insight with operational excellence.

Larry has a demonstrated, consistent track record of delivering stellar results in the Information & Internet-based, Media, and Software sectors, having built business units for S&P Global, ADP, Dow Jones, and Advent Software. His blue-chip underpinning comes from General Electric and IBM.

Gauri Potdar

and commodity markets, having served in business development, strategy, financial structuring, research and trading analytics roles during her career.

Gauri most recently helped manage global exchange relationships and intellectual property licensing at S&P Global Platts in her role as the Director of Strategic Alliances.  Gauri previously worked for Element Markets in roles of increasing responsibility, serving as a Vice President of Business Development in her final two years with the company, where she helped to build the biogas business and develop their strategy to participate in the renewable fuels markets. Gauri began her career as a Business Analyst at Deloitte Consulting.

Gauri holds a Bachelor of Science degree in Math and Economics from Southern Methodist University, a Master of Science in Economics from the University of Texas at Austin and is a CFA Charterholder.

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